El brief
A multi-doctor optometry practice founded in 1978, now in its second generation. The previous iMatrix-template site fought the brand at every turn. The rebuild needed editorial medical clarity that respected both the founder-emeritus heritage and the working clinical practice across two offices.
El build
Studio-tier bespoke build with clinical slate-blue palette (Pacific Teal as primary), cedar accents, Source Serif italic-mixed display headlines, marina-iris brand mark, and dedicated per-doctor + per-service + per-location pages. Schema.org coverage: MedicalOrganization + Physician + MedicalProcedure + LocalBusiness for each office. AI-SEO stack passes seo-audit clean.
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