El brief
NGTrades is a live-call trading community founded by Nick Graves (NGT Enterprises). I am its head dev, marketing and growth — my own operation, not a client engagement. It is a multi-tier subscription product where the brand IS the credibility. Traders can spot a Wix template from the first scroll and they walk. The public site had to read as serious institutional craft from the first second.
El build
Built at the same craft floor as every studio build — I ran the play on a business I operate day to day first. Stripe-integrated checkout, Whop subscription sync, three-tier subscription surface (Elite, Lifetime, Next Up), full AI-SEO schema stack. Lighthouse SEO 100. The site has pulled 296 qualified applications in its first months.
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